CHALLENGE
Create a print ad campaign to encourage potential patients to use their services.

SOLUTION
The Center was a well-established medical team in the area that received hundreds of letters over the years from grateful patients. Instead of creating a typical medical ad campaign featuring the doctors and their services, I developed a campaign that focused on the patients and their testimonials. The letters from these patients were typically long and heart-felt so I pulled out key statements from each one and then built ads around them.

ROLES
Creative Direction, Design